Gozem is a super app for mobility, e-commerce and financial services, operating across Togo, Benin, Gabon and Cameroon.
When I joined in July 2021, the brand lived in a 10-slide Google Slides deck. Writing Gozem's first brand book was one of the first things I set out to do.
I wrote it, then directed the design with my team, page by page, until it became a reference of nearly 100 pages covering the brand as a whole, from tone of voice to visual identity.
Design: Rodrigue, Hamza, Fabrice, Serge and Cleber.
From a 10-slide deck to a 100-page brand book, Gozem's first
It became the starting point of Gozem's design system, later extended to product design
Local marketing teams in all 4 markets could hold the brand line on their own, across every format
Sabine's direction brought a strategic and creative vision that greatly enriched the project. The brand book became the foundation of Gozem's design system, and gave our design team precise templates to work from. Sabine balanced visual aesthetics with business objectives, creating a brand book that goes beyond aesthetics to truly embody Gozem's values and mission.
