For International Women's Day 2024, Gozem wanted to spotlight the women behind the business across Francophone Africa, rather than run a generic campaign.
I wrote the interview script, briefed every profile, and found four directors across Lomé, Cotonou, Libreville and Douala, all within five days. Coordinating with local teams in each market was the real work: same script, same visual language, different crews and schedules in four countries at once.
Filming wrapped within days in every city. Nine videos were ready for release three to four days after the last shoot.
Credits
Producer: Sabine Djokoto-Ayité
Script: Sabine Djokoto-Ayité
Director Lomé: Aril Shots
Director Cotonou: Mr Dyreck (Lollipop Studio)
Director Libreville: Upper Gabon
Director Douala: Komxperience
Gozem Leading Women: Efua Maïmouna, Linda, Arlette, Jeannette, Laetisia, Rahina, Abidé, Aurore, Melinda
9 women across 4 countries, each telling her own story in her own words
75,000+ organic impressions across Gozem's platforms, with no paid media behind them
9 videos delivered in under 2 weeks, from first brief to release, across 4 crews in 4 cities
Working with Sabine on this project was a wonderful experience. She orchestrated the creation of 9 impactful pieces of content, celebrating women at Gozem across French-speaking Africa, in record time. Her professionalism, creativity and efficiency were exemplary, ensuring perfect coherence and remarkable visibility. A real success of which we are very proud!
