V+ is Gozem's vehicle financing programme, helping drivers (Champions, in Gozem's language) get their own car, tuktuk or motorbike. Financing products are usually explained by the brand, in terms of conditions and eligibility. The brief was to do the opposite: show what V+ had actually changed, through the people it had changed it for.

I built the script around their stories rather than the product, brought in director Mr Dyreck, and worked with the operations team to find two Champions who were both available and willing to speak on camera. That was the real constraint, on a tight timeline.

A few days later, we shot in Cotonou in half a day. The film was released in French and English.