By October 2022, four years after launching in Lomé, Gozem was far more than a ride-hailing app. Across Togo, Benin, Gabon and Cameroon, it covered rides by motorbike or car, food and grocery delivery, parcels, and mobile money payments. The campaign's job was to make that land: Gozem as a super app.
The line: 24h ne suffisent plus, 24 hours aren't enough anymore. Everything you get done in a day, in one app.
I wrote the script, produced the spot and designed the sets, with Dodo Adogli directing. It aired on Canal+ channels across +20 African countries, ran on Gozem's social media, and became the film the company used in corporate presentations to show the super app in motion.
Production, script & set design: Sabine Djokoto-Ayité
Director: Dodo Adogli
1st assistant director: Emerson Lawson
Crew: Kezy Ket, Pierre Kodji
Make-up: Marya-Amandine Sanoussi
Set photography: AQT Photography
Making-of: Luc (Amevi Compétent)
Sound: Mysti-K Beats
Voiceover: Lina Ketevi
Cast: Pascal N'guema, Marya-Amandine Sanoussi, Roméo Gnimavo, Sabine Djokoto-Ayité, Avodite Ayaovi
+25% more new customers than in the quarter before the campaign
On air on Canal+ in +20 African countries
300, 000 impressions online, including 8,000 organic video views
This TV spot is one of the smoothest and most enjoyable I've directed. Sabine was key to the shoot's success: from pre-production through production to post, she put everything crucial in place for it to run well. The script, the casting, production management, the sets, post-production follow-up. Qualities that make her one of the best people I've worked with.
