LaFriendzone launched in Lomé in October 2020, when nothing like it existed in Togo: an event series built for millennials and Gen Z, around music, art and African lifestyle. BIAM Events has run 3 to 4 editions a year since.
I sit on the organising committee of LaFriendzone Lomé. I look after the brand identity and communications from one edition to the next, and work on event operations along the way.
Over the editions, we've partnered with brands like Woodin and Gozem, and with events across the region such as ZeChill and Outmosphere.
Photos : Caleb Photography, Karrick Photo Work
Around 20 content creators, 10 DJs and 20 partner businesses given a stage, with 50 people in production behind each edition
700+ attendees per edition, on average
+20% growth in online community between editions, on average, across Instagram, X, TikTok and Facebook
Sabine captured the essence of our brand and our vision. Her wabi sabi approach fits perfectly with our values of authenticity. She brought real value to LaFriendzone as a committed partner in keeping our brand consistent across the production of our events. I highly recommend Sabine to anyone looking for a creative mind skilled in culture marketing.
