NanaTech is a Togolese government programme supporting women entering the digital economy, named after the Nana Benz, the textile traders who built real economic power in Togo through the mid-20th century. The initiative is led by the Ministry of Digital Economy and Digital Transformation, funded by the Millennium Challenge Corporation through OMCA-Togo, with Seedstars handling technical delivery.
I joined as Marketing & Communications Consultant for the pilot phase, on behalf of Seedstars, to build the programme's public identity from nothing: the brand itself, the visual system, and the brand book that let other people carry it forward. I also art-directed the website and produced the communications strategy and visual assets behind the launch, social content, ads and branding materials.
Alongside the brand work, I coached a cohort of ten women entrepreneurs on their own branding and communications.
Brand Designer : Cleber Amela
Web editor: Jo O'Khafor
The Ministry has kept the same visual identity since the pilot ended, running the programme on what was built during that phase
The identity itself was built modern enough to sit next to the ministry's other digital-economy programmes
Two years on, I'm still in touch with several of the entrepreneurs from that first cohort
Working with Sabine on the NanaTech project was a great success. She brilliantly embodied our “get shit done” and “keep it swiss” values, effectively orchestrating the creation of the brand identity and a comprehensive communications strategy. Her professionalism and dedication were essential to the launch of this crucial initiative. We are very proud of her work and impact.
