Ouicard is a contactless business card: one card, tapped to a phone, replaces hundreds of paper ones. A new digital product has to be explained before it gets adopted. The brief was two short videos showing the card at work, in real professional situations.
I wrote both scripts, produced the shoot and voiced the films. Two scripts, one day of filming.
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Script, production & voiceover: Sabine Djokoto-Ayité
Director: Dodo Adogli
Location: Wilfried Toussine
Cast: Odilon, N'na
10,000+ video views across platforms
200+ Ouicard cards sold over the campaign period
5000+ accounts reached on Instagram and X
Working with Sabine was a wonderful experience that transformed our approach to marketing and communication at Ouicard. She not only understood the specifics of our product, she brought creativity and expertise that exceeded all our expectations. From writing the video scripts to art direction and voiceover, her professionalism and passion for her craft created a positive synergy within our team. The video ads she orchestrated for Ouicard helped us gain visibility and impact.
