I'm Sabine Djokoto-Ayité, a communications and brand strategist with 7+ years of experience across Europe and Africa. Beyond the world of communications, I’m inspired by sunsets, travel, culture, the Arts — and occasionally, spinning vinyl as a hobbyist DJ. With a photographer’s eye and a storyteller’s heart, I find beauty in the details and meaning in every narrative.
wabisabine blends the Japanese philosophy of wabi sabi with my own name, forming an alter ego that reflects how I see the world — and brands. Wabi sabi embraces imperfection, simplicity, and authenticity. That’s also my approach to communications: meaningful, imperfect, human. I believe great brands are unapologetically themselves, and that’s what makes them memorable.
My career is built on curiosity, creativity, and a deep connection to culture and people. I’ve worked across retail, agency, and tech — from shaping CRM at IKEA France, to executing campaigns for global brands at Publicis, to leading communications and PR for fast-moving tech brands like Gozem and Yango across Francophone Africa. Alongside my corporate work, I also consult in fashion, culture, and events — creative playgrounds that sharpen my instincts and broaden my view on how brands live, speak, and grow.
mission : elevate your brand into a compelling storyteller — authentic, confident, and distinct.
services : brand identity creation, logo refinement, full rebranding leadership.
mission : make your audience feel deeply connected to your message.
services : content audits, end-to-end communication strategies, social media campaigns, and compelling copywriting.
mission : turn brand stories into captivating content — visually and emotionally.
services : video scripting, art direction for audiovisual projects, and full-cycle production management.
