For International Women's Rights Day 2024, the objective was clear: to spotlight some of the exceptional women at Gozem. These pioneers are shaping the future of tech and mobility in French-speaking Africa, breaking barriers and changing paradigms. As a woman, this project obviously resonated deeply with me.
In just five days, I orchestrated the creation of concise scripts, briefed all featured profiles, and secured 4 directors across Lomé, Cotonou, Libreville and Douala. Coordination with my local collaborators was crucial. With my design team, we developed a harmonized graphic identity, including static and animated visual elements, ensuring perfect brand consistency across all countries.
Filming proceeded swiftly in the different locations. Just 3 to 4 days later, all 9 videos were ready for broadcast on our social platforms. This was an exceptional experience, particularly thanks to the inspiring women whose portraits we captured. I invite you to discover these videos on Gozem's YouTube channel, along with some behind-the-scenes photos.
Credits
Producer : Sabine Djokoto-Ayité
Script : Sabine Djokoto-Ayité
Director Lomé : Aril Shots
Director Cotonou : Mr Dyreck (Lollipop Studio)
Director Libreville : Upper Gabon
Director Douala : Komxperience
Gozem Leading Women: Efua Maïmouna, Linda, Arlette, Jeannette, Laetisia, Rahina, Abidé, Aurore, Melinda
Showcasing the women who shape Gozem
organic impressions accumulated on digital platforms
Boost for Gozem employer brand
Working with Sabine on this project was a wonderful experience. She orchestrated the creation of 9 impactful pieces of content, celebrating women at Gozem across French-speaking Africa, in record time. Her professionalism, creativity and efficiency were exemplary, ensuring perfect coherence and remarkable visibility. A real success of which we are very proud!
